Friday, September 10, 2010

This is a brilliant social media strategy. Not.

follow malls

Because everyone wants to follow and friend a shopping mall. Way to think big, guys.

Tuesday, June 22, 2010

Your government isn’t Big Brother. Your gadgets are.

Written by Chicken Little of the Digital Age

Technology is making us stupid.

Don’t believe me? Read this story about how Apple is now tracking the exact location of iPhone users and sharing it with advertisers.

Or this one documenting numerous Facebook security holes.

Or how have slowly made themselves more vulnerable while broadcasting there whereabouts on Twitter (NOTE TO BURGLARS: When I message that I’m away from home, don’t believe me).

Or the mother of all “You’re freakin’ crazy” behavior: The whole idea behind Foursquare (aka willingly telling the world your precise location so marketers and predators could potentially exploit you.)

I’m not saying the above mentioned technologies aren’t without their advantages. Or that we should shun the use of such technology.

But our intimate relationships with many (if not all) of these technologies have gone too far. As a result, our privacy has been compromised. In many ways, we’ve become our own oppressors. Obsessive sharing might even have consequences on our freedom.

The good news is that much of this can be reversed by hitting the power button or delete button. Of course, you need to know where you’ve posted personal information online, including photos. Delete the ones that no longer (or never did) have any utility.

But most of all, be wary of publishing anything online you wouldn’t broadcast on your front lawn (including your blog).

Now back to regularly scheduled TMI…

DISCLOSURE: This post was written by a protective husband and father. (D’oh! I did it again.)

Friday, April 9, 2010

“When I was your age, people used to comment on blogs”

website-blog-commentFive years ago this week, I launched Smooth Harold. Coolest blog evar! Since its launch, if one thing has changed the site more than anything else, it’s been Facebook.

A quick glance at my front page reveals that not many people comment like they used to, even though traffic levels have remained the same. Since my blog is syndicated to my Facebook account, many readers prefer to comment there instead of here.

(Admittedly, I don’t post as much content as I used to, since Facebook is a superior way of bookmark sharing and pithy status updates.)

But maybe it isn’t just Facebook or Twitter that’s changed where people communicate online. Maybe the interest in the comment has waned. I remember when posting a comment was pretty fun. It was empowering. Now it’s almost blasĂ©. And it’s annoying to skim through so many trolling comments. So commenting on Facebook, among trusted friends and family, ensures you don’t have to deal with the latter.

At the same time, I can recall numerous occasions where a complete stranger left an inspiring comment on my blog, something Facebook can’t offer (although Twitter can). So perhaps online commenting has become more insular, less democratic. At least on a personal level.

Or maybe it’s just me. Maybe I’m out of touch. (Is this thing on?)

Wednesday, June 24, 2009

Even if you don’t Twitter, you should search it for real-time reaction

soccer

I was pretty stoked by the U.S.’s 2-0 victory over Spain today, which vaulted the unlikely team into the final of the Confederations Cup, a World Cup warmup. In my excitment, I do what I always do: head to Twitter Search (no account required) to start reading immediate reactions from fans. (Google is just too slow sometimes.)

Without an active Twitter account, I don’t participate in the conversation—I do that elsewhere; on my blog, on Facebook, and in various comment sections. But it’s fun to get up-to-the-second reactions to breaking news in one location, without perpetrating your offline life like so many Twitter users seem to do.

Thursday, January 15, 2009

@Twitter: Smooth Harold is snubbing you, staying lean, and rolling his own updates. Here’s how in 1-3 easy steps:

Twitter versus FacebookIf you like status updates, but don’t want to invest time managing both a Facebook and Twitter account, here’s an easy way to make Status Updates act like Tweets:

  1. Login to Facebook and grab your Status feed by clicking here, then copy the “My Status” RSS URL, which can be found in the lower right corner of the page. Share the link with others.
  2. Optional: Login to Feedburner (if you haven’t already), enter the URL as a new feed, then activate “Buzz Boost” under the “Publicize” tab of your feed. Adjust settings to your liking.
  3. Optional: Copy your “BuzzBoost” HTML code, repaste on your blog, then share your link and subscription with others.

You could just sign up for a Twitter account and enjoy a few additional networking opportunities, but I don’t know a Tweeter who isn’t also a Facebooker. With 50 million strong, the same cannot be said of Facebookers. As a bonus, rolling your own status updates gives you greater control and lets you keep all your third-party social networking efforts in one consolidated place. Sweet!