WIMBLEDON, England – The longest match in tennis history was suspended because of darkness at 59-59 in the fifth set at Wimbledon on Wednesday night.

The first-round match between 23rd-seeded John Isner of Tampa, Fla., and qualifier Nicolas Mahut of France already had been suspended because of fading light Tuesday night after the fourth set.

They have been playing each other for a total of exactly 10 hours — 7 hours, 6 minutes in the fifth set alone, enough to break the full-match record of 6:33, set at the 2004 French Open.

Awesome.

While considering a TV upgrade, Lindsey and I were price checking a nearby retailer yesterday. Thankfully for us, the outfit was showing a kids movie, so parents could shop around.

Lindsey and I didn’t wait to take advantage. After a few minutes, I glanced towards the girls to find my four year-old looking the opposite direction, peeking through tiny fingers, and squirming in her skin as she watched a sci-fi movie on a different TV. I then rushed over to rescue her from the gnarly Alien surgery taking place on screen.

She was pretty upset. And I’m sad to say I didn’t notice the movie beforehand. (Was neck deep in materialism—not parenting— at the time, okay?) She cried when we got home. Her mother wisely recommended prayer. I offered. It helped.

This morning, it was Sadie’s turn to pray. “Please help me forget scary movies,” she supplicated.

Cutest. Prayer. Ever.

Adidas + Star Wars + Mischief + Daft Punk + Snoop Dog = Fun

“Oh Ten” has already been kind to sporting events. The Super Bowl was actually worth watching this year. The Winter Games were better this time than four years ago. And March Madness was crazy good—the most exciting first round I’ve ever seen, in fact.

But it doesn’t stop there. Grand Slam tennis picks up again next month with the start of the French Open, followed by hollowed Wimbledon a month later. The Atlanta Braves are gonna win the pennant this year and make it to the World Series. And college football will once again turn your Saturdays into the most important day of the week.

More than anything, though, I have World Cup fever this year. The U.S. opens against former colonizer England on June 12. And other first round match ups are equally oozing with riveting story lines and potential. Plus, all 64 games will be freely broadcast over air by either ABC or Univision in high-definition. (Note to self: Remember to buy bigger TV before hand; clear your schedule from Jun 11 – Jul 11.)

But enough about me. What are your favorite sporting events? What are you excited to watch this year?

Although I think BMWs handle better, this Audi commercial entitled “Breaking the spell” is brilliant from a branding perspective. Love it. The black cars are pretty hot too.

I’m watching U.S. Open Tennis live, right now, in HD on the grand slam’s official website, usopen.org. It. Is. Awesome. Here’s why: (more…)

I’m a teetotaler. But I can’t stop laughing at The Most Interesting Man in the World, the fictional celebrity endorser for Dos Equis beer (similar to Chuck Norris Facts). As usual, the new ad spots are proof positive that beer advertisers are the funniest in the world.

But I digress. I’m not here to talk about beer ads. I’m here to name the most interesting facts about The Most Interesting Man in the World. They are as follows, according to reputable researchers, top scholars, and his contemporaries: (more…)

Haven’t been a fan of LL since the “Mama Said Knock You Out” days, but this is hilariously clever advertising. Nice!

This is the latest Geico caveman commercial entitled “Plane Banner,” which is somewhat of a revival after the idea grew stale, not to mention the embarrassing TV spin off of last year. In any case, caveman commercials have been making me chuckle since they started in 2004. Am I alone?

See also: My new favorite commercial [Lindsey Snow]

“You can find a link to the report on our website.”

That’s the same line every local TV news station in the nation uses to artificially inflate their website traffic. What they are really saying is: “We have no idea what we’re doing online, and our shortsighted logic tells us that we should funnel and horde all valuable web links on our site. But our website is so messy you won’t even be able to find the desired link.

“Furthermore, we’re pretentious and have no understanding that providing a courteous service to our audience (like saying, “For more information, visit WeLikeSharing.com”) is enough reason alone to keep them coming back — so we force the issue.”

I rarely if ever watch local news. But this sort of amateur move is enough to make me never want to watch again. Lame.