Last month, Apple became the second largest company in America, according to Fast Company. That said, Apple is now bigger than Google, Microsoft, Walmart, General Electric, or any other enterprise not named ExxonMobil.

Wow.

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Written by Chicken Little of the Digital Age

Technology is making us stupid.

Don’t believe me? Read this story about how Apple is now tracking the exact location of iPhone users and sharing it with advertisers.

Or this one documenting numerous Facebook security holes.

Or how have slowly made themselves more vulnerable while broadcasting there whereabouts on Twitter (NOTE TO BURGLARS: When I message that I’m away from home, don’t believe me).

Or the mother of all “You’re freakin’ crazy” behavior: The whole idea behind Foursquare (aka willingly telling the world your precise location so marketers and predators could potentially exploit you.)

I’m not saying the above mentioned technologies aren’t without their advantages. Or that we should shun the use of such technology.

But our intimate relationships with many (if not all) of these technologies have gone too far. As a result, our privacy has been compromised. In many ways, we’ve become our own oppressors. Obsessive sharing might even have consequences on our freedom.

The good news is that much of this can be reversed by hitting the power button or delete button. Of course, you need to know where you’ve posted personal information online, including photos. Delete the ones that no longer (or never did) have any utility.

But most of all, be wary of publishing anything online you wouldn’t broadcast on your front lawn (including your blog).

Now back to regularly scheduled TMI…

DISCLOSURE: This post was written by a protective husband and father. (D’oh! I did it again.)

A lot of cool things were released this decade. But no other personal technology influenced society more in the last 10 years than the following—in order of impact, because I said so.

1. Cell phones (see also: SMS)
2. Online search (aka Google)
3. Self-publishing (i.e. Blogging, Facebook, YouTube)
4. Digital cameras
5. Broadband Internet
6. Web software (Google Docs, Firefox add-ons, etc.)
7. Really Simple Syndication (aka RSS)
8. Gesture control (i.e. Nintendo DS, Wii, Apple iPhone)
9. Global positioning systems (aka GPS)
10. USB storage devices (i.e. thumb drives)

I’d probably put digital video recorders at no. 11. Am I missing anything?

Although the inventor of modern running shoes, Nike doesn’t have a reputation among distance runners these days. Said athletes usually wear one of five brands: Asics (which Nike first sold as a distributor in the ’60s), Mizuno, Brooks, Saucony or New Balance. You just can’t “do it” in Nikes anymore, at least without looking like a corporate shill.

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I’m watching U.S. Open Tennis live, right now, in HD on the grand slam’s official website, usopen.org. It. Is. Awesome. Here’s why: (more…)

The black coloring makes them look more discreet than they really are. When seen in-person, it’s as if I’m wearing ballerina slippers. (Ridiculous!) Nevertheless, I’m excited to review what’s been called the “next best thing to barefooting” on my daily runs—no heel crashing allowed. Wait for it.

I don’t despise Microsoft. I still use XP (alongside OS X on my Mac). Xbox 360 can be a fun time. And Word is still a must for professional document design (GoogleDocs is too limited in some cases). But in recent years, I’ve started to like Microsoft less and less. The reason? They follow the leader now instead of carving their own path. Says long-time tech columnist John C. Dvorak: “Microsoft is a software company. It has been distracted too easily by the success of others in essentially unrelated fields.”

Too support this claim, Dvorak convincingly mentions Microsoft’s ambitions to launch a Google-killer, iPod-killer, and  Apple Store-killer… all at the same time! Previously the company tried to be an AOL-killer, Netscape-killer (that didn’t make any money), book-maker, toy-maker, and Photoshop-killer… all while Microsoft Office/Enterprise—the company’s bread and butter—brought in the real money. Frankly, I’m not sure Microsoft has pioneered an original idea in the last 15 years.

From the latest issue of Wired:

Let’s be clear: Walking around with a Bluetooth device in your ear is pure douchebaggery. There is no excuse for it… If you’re out among normals, flaunting your tech doesn’t make you look like the King of Coolsville, it makes you look like Count Clueless of Dorkylvania.

That’s what I said.

The girls and I just got back from a sweet vacation to Teton, Yellowstone, and Montana. It was one of the best vacations I’ve ever had, given all the sights and activities we were able to participate in. One of the coolest “features” of the trip: no cell reception, internet, or TV at our cabin. We were utterly disconnected, which allowed us to be completely present in the moment. “It totally changes the dynamic of the group,” my wife told me yesterday. It sure did, for the better. Can’t wait to go even longer without a connection next time.

Smooth Harold reader Scott Daniel asks via email:

Does social networking really work as a marketing tool?  My CIO is standing firm that it does not.

Yes, it does, provided you have something interesting to say. For example, my blogging efforts on Smooth Harold alone have directly resulted in checks amounting to around $17,000 over the last four years, excluding advertising. (more…)