My latest: “PlayStation Home for the PlayStation 3 launched on Dec. 11, more than a year after the virtual world was first promised. The general online reaction to the free PS3 service? To put it lightly, boring, as shown by a scathing Penny Arcade cartoon on the service.

“So why would gamers, the overwhelming group of people buying the console, want to use it? “For the average gamer, it’s hard to meet other players,” says Jack Buser, who joined Sony eight months ago to become director of the new social community. “Home is a place where you can meet new friends, share interests, and play games. There are so many super cool people who own a PS3.”

Continue reading at Gamasutra…

We sit down with famed God of War creator David Jaffe and Twisted Metal mastermind Scott Campbell at their new Salt Lake City studios to discuss the PS3 (not to mention PS4, and PS5), review scores, God of War sequels, casual games, and the current state of the industry. While Jaffe is now independent, his loyalties still remain with Sony.

Continue reading at GamePro…

However justified, Sony has been fiercely criticized for both its approach and management of the PlayStation 3 to this point. The company just posted its biggest quarterly loss in four years shortly after dealing with several public relation mishaps related to the PS3. Just listen to these colorful quotes by former PlayStation boss Ken Kutaragi when describing the PS3: “It’s probably too cheap,” “It’s 4D,” and “[We want] consumers to think… ‘I will work more hours to buy one.’”

Not very endearing, huh? So who’s in charge of helping gamers see beyond such rogue statements? None other than Sony’s senior director of corporate communications, Dave Karraker. Karraker, who is just eight months on the job, has perhaps the toughest job in video games; helping consumers regard the PS3 with as much esteem as the record-setting PS2 despite the former’s high price and somewhat slower start. We sit down with the man to ask how he’s coping with being the public face of Sony.

Continue reading at GamePro…