Thursday, July 2, 2009

Mailbag: Does social networking really work?

Smooth Harold reader Scott Daniel asks via email:

Does social networking really work as a marketing tool?  My CIO is standing firm that it does not.

Yes, it does, provided you have something interesting to say. For example, my blogging efforts on Smooth Harold alone have directly resulted in checks amounting to around $17,000 over the last four years, excluding advertising. (more…)