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	<title>Smooth Harold, The Blog of Blake Snow &#187; logomark</title>
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	<description>Husband, father, writer, and proprietor.</description>
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		<title>Pepsi should fire their creative agency. Here&#8217;s proof.</title>
		<link>http://www.smoothharold.com/pepsi-should-fire-their-creative-agency-heres-proof/</link>
		<comments>http://www.smoothharold.com/pepsi-should-fire-their-creative-agency-heres-proof/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 18:44:31 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[logomark]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Pepsi]]></category>

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At the very least, the team responsible for making the hideous new logo look like a Pepsi-fied version of Strong Sad. Why didn&#8217;t the company just refresh their packaging without the logo change? The new cans, and even the &#8220;Pepsi&#8221; logotype, look slick &#8212; I&#8217;ll give them that &#8212; but they would&#8217;ve looked much better [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.smoothharold.com/wp-content/uploads/2009/02/new-pepsi-can-logo.jpg" alt="New Pepsi can with new and old logos" /></p>
<p>At the very least, the team responsible for making the hideous new logo look like a <a href="http://www.notquitewrong.com/rosscottinc/2009/02/12/new-pepsi-logo/">Pepsi-fied version of Strong Sad</a>. Why didn&#8217;t the company just refresh their packaging without the logo change? The new cans, and even the &#8220;Pepsi&#8221; logotype, look slick &#8212; I&#8217;ll give them that &#8212; but they would&#8217;ve looked much better with the original, classic logo. Here&#8217;s a mock-up I made to prove the point. But what do I care: Coke tastes way better, no?</p>
<p><strong>See also:</strong> <a href="http://www.youtube.com/watch?v=tZJRJy0UK4g">YouTube: The rebranding of Pepsi</a></p>
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