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	<title>Smooth Harold, The Blog of Blake Snow &#187; logomark</title>
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		<title>Pepsi should fire their creative agency. Here&#8217;s proof.</title>
		<link>http://www.smoothharold.com/pepsi-should-fire-their-creative-agency-heres-proof/</link>
		<comments>http://www.smoothharold.com/pepsi-should-fire-their-creative-agency-heres-proof/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 18:44:31 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[logomark]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Pepsi]]></category>

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At the very least, the team responsible for making the hideous new logo look like a Pepsi-fied version of Strong Sad. Why didn&#8217;t the company just refresh their packaging without the logo change? The new cans, and even the &#8220;Pepsi&#8221; logotype, look slick &#8212; I&#8217;ll give them that &#8212; but they would&#8217;ve looked much better [...]]]></description>
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