NBC/KSL—Like AOL before it, Facebook is the latest in a long line of mainstream technologies to introduce a lot of new users to the power, utility, and network effect of the Internet.
At the same time, the popular hangout has negatively impacted the number of public comments taking place online. Case in point: The number of people making online remarks has dwindled from a record 15% five years ago to an estimated 7% last year, according to market research by Nielson.
The reason: “Conversations around stories are moving off the news page and onto social networks,” says Steve Rubel, a longtime observer of social media since 2004. “With time spent on social networks like Facebook skyrocketing, it leaves little left to engage at the source of the news.”
Is that a problem? (more…)