Just like the last one. See also: Hilarious Starburst commercial

Click here to view the embedded video.

Although I think BMWs handle better, this Audi commercial entitled “Breaking the spell” is brilliant from a branding perspective. Love it. The black cars are pretty hot too.

When used properly, I think iPhones are nifty devices. I don’t own one, but like all Apple hardware, including my two Macs, they have an impressive interface. Still, iPhones are probably the most overstated status device of the decade. Case in point: Apple’s latest “Did you get my email?” commercial (shown), which attempts to embellish and sell three bad behaviors “without ever leaving a call.” Let me tear ‘em down for you, may I?

1. iPhones encourage email chasers. Caller asks, “Did you get my email?” Dude, first of all, stop calling me asking if I got your email. Like everyone else in the world, I check my email often and will respond to you shortly. If it was an urgent message, you should have just called, instead of chasing your email with a call. In any case, if the email demands a response, I’m happy to reply to it once I get off the phone. M’kay?
2. iPhones make you less productive. Caller asks, “Hey, can you change that reservation? Would be happy to… once I’m off the phone! Just give me a deadline when it needs to be done and I’ll do it. But I’d rather not have you “look over my shoulder” when dealing with a task that should have been prioritized and completed with the phone disconnected. If it’s an emergency, can it wait a few seconds until I get off the phone!?
3. iPhones make you a worse husband than you already are. Wife says, “I can’t believe our anniversary is a week away.” In response, you fiddle with your dumb phone trying to order flowers while she’s on the line, and offer an insincere “Me neither,” instead of engaging in a discussion with her, which is probably what she was hoping to do with that opening statement. In a stretch, Apple is trying to say that owning an iPhone will make you a better husband, when in actuality, it will further perpetuate the age-old, “Are you listening to me?”

A lower quality of life. “Can your network do that?”

I’m a teetotaler. But I can’t stop laughing at The Most Interesting Man in the World, the fictional celebrity endorser for Dos Equis beer (similar to Chuck Norris Facts). As usual, the new ad spots are proof positive that beer advertisers are the funniest in the world.

But I digress. I’m not here to talk about beer ads. I’m here to name the most interesting facts about The Most Interesting Man in the World. They are as follows, according to reputable researchers, top scholars, and his contemporaries:

1. He lives vicariously through himself.
2. He once taught a German shepherd to bark in Spanish.
3. He never says something tastes like chicken – not even chicken.
4. He’s been known to cure narcolepsy, just by walking into a room.
5. He once had an awkward moment, just to see how it feels.
6. His beard alone has experienced more than a lesser man’s entire body.
7. Even his enemies list him as their emergency contact number.
8. He’s a lover, not a fighter, but he’s also a fighter, so don’t get any ideas.
9. When it is raining, it is because he is thinking of something sad.
10. His shirts never wrinkle.
11. He is left-handed. And right-handed.
12. If he were to mail a letter without postage, it would still get there.
13. He has amassed an incredibly large DVD library, and it is said that he never once alphabetized it.
14. You can see his charisma from space.
15. The police often question him, just because they find him interesting.
16. He once punched a magician. That’s right. You heard me.
17. If a monument were built in his honor, Mt. Rushmore would close… due to poor attendance.
18. His blood smells like cologne.
19. His organ donation card also lists his beard.
20. On every continent in the world, there is a sandwich named after him.
21. He doesn’t believe in using oven mitts, nor potholders.
22. His reputation is expanding faster than the universe.
23. His cereal never gets soggy. It sits there, staying crispy, just for him.
24. The pheromones he secretes have been known to affect people miles away, in a slight but measurable way.
25. His hands feel like rich brown suede.
26. He owns three sports cars and rents five.
27. He once taught a horse to read email for him.
28. He once brought in $13 million at a charity bachelor auction, which was a lot of money at the time.
29. Respected archaeologists fight over his discarded apple cores.
30. He is the most interesting man in the world.

And by better I mean more convincingly, funnier, and with more style — whether that definition is accurate or not is up for debate.

DISCLOSURE: I operate both Windows XP and Mac OSX machines.

Haven’t been a fan of LL since the “Mama Said Knock You Out” days, but this is hilariously clever advertising. Nice!

Click here to view the embedded video.

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