Such a good ad, even if the thing it depicts will tear up your innards.

Oh, and I don’t eat McDonald’s because I’m better than you.

See also: Other Geico favorites | Comedian trailer

Mixing camping with must-see TV?

Honestly, how much could this fan be “enjoying” a game of football on a three inch screen while camping, especially since he probably has 50″ HDTV at home? Grow a pair and pick one: Get away from it all in the great outdoors or stay home to watch a game you’re really interested in. Or if you must, DVR.

Seriously, what kind of sick society are we turning into? The equation is simple.

See also:

• Proof that clever marketing can glam up dumb ideas
• There are better ways of spending your time

Because sitting through a two-hour moving on a single sofa is so hard these days. Or waiting for popcorn to pop while a movie is paused is excruciatingly slow.

DirecTV’s response: “We better make it easy for people to pause dramatic movie scenes between kitchen, living room, bathroom, and bedroom TVs. It’s not like they’re going to want to stay engaged in said scenes anyway. Who are we to deny people continuous movies during potty breaks? Now let’s go sell this dumb idea! There’s a sucker born every minute!”

Multi-room viewing is retarded use of technology.

DISCLOSURE: I don’t subscribe to any TV service. (Over-air HD and Internet TV only).

That, and it makes excellent use of In the Hall of the Mountain King. Unfortunately, self-discipline is the only way “to save us from our phones,” not another phone. Canceling your data plan helps too. But you gotta mind those texts as well.

I dropped them a couple of years ago for a more competitive local provider, but Geico is still one of the best mass advertisers around.

Just like the last one. See also: Hilarious Starburst commercial

Appropriately making its debut during halftime of the USA-England World Cup game last Saturday, I love this commercial. Freedom aside, I also love all three American muscle car reboots: Challenger, Mustang, and Camaro very much included. Would probably buy the Mustang though.

Although I think BMWs handle better, this Audi commercial entitled “Breaking the spell” is brilliant from a branding perspective. Love it. The black cars are pretty hot too.

When used properly, I think iPhones are nifty devices. Like all Apple hardware, including my two Macs, they have an impressive interface. Still, iPhones are probably the most overstated status device of the decade. Case in point: Apple’s latest “Did you get my email?” commercial (shown), which attempts to embellish and sell three bad behaviors “without ever leaving a call.” Let me tear ‘em down for you, may I? (more…)