Thursday, September 30, 2010

20 business cliches that make you sound stupid

facepalm
I went to lunch today with an old business school buddy. We always have a good time making fun of brainless ideas while trying to make a honest buck. Today, we ridiculed some of the following business cliches, which are beyond stale and should never be used; otherwise you’ll sound like everyone else and influence few: (more…)

Thursday, September 23, 2010

Why you should never overhaul a working website

g-logoEvery website should be updated regularly. Search engines like it. Readers like it. Your bottom line will like it.

But if you operate a working, established, or otherwise popular website (say at least 2,000 visitors per day), I would never recommend a major visual or mechanical overhaul. It pisses people off. And when that happens, loyal visitors flock to alternatives in mass exodus, as Digg users have done this month.

There are a couple of exceptions to this rule. If your website has a monopoly on information, you can do whatever you want, and readers will keep coming back. And if your website isn’t “working, established, or popular” to begin with, you only stand to gain from a major overhaul, provided it’s done by someone who knows what they’re doing (aka no flash, proper xhtml/css coding, a regular content plan, and most importantly, good usability).

What can you do then to improve or refresh established websites? My advice is to make subtle changes to your design and monitor your visitor’s behavior. If the change has no significant effect, or better, a measurable improvement, keep the change. If the change is off-puting to visitors, revert to the the previous version immediately and re-evaluate both your desire for change and your strategy.

I know this holds true on the few “popular” websites I publish. And if Digg is any indication, I know it holds true for mega websites as well.

May all your redesigns be well-received.

Wednesday, September 22, 2010

Good news for salesmen

boss-hog-with-cigar

The competition has thinned.

Monday, September 20, 2010

3 ways to spot when someone is lying

liarVia SmartBlog:

  • Nonverbal tells. Liars don’t rehearse their gestures, just their words. The cognitive load is already huge, so when they tell their story, they freeze their upper body, look down, lower their voice, and slow their breathing and blink rate. And they will exhibit a recognizable moment of relief when the interview is over. Interrogators will often end an interview prematurely just to look for that shift in posture and relaxation.
  • Verbal tells. People who are overly determined in their denial resort to non-contracted rather than relaxed language. “Did not” rather than “didn’t”  They will use distancing language as in “ that woman” rather than someone’s name. They will often pepper their story with inappropriate detail as if to prove to you they are telling the truth. They will look you in the eye too much, as if to appear honest, when in fact most people telling the truth only look you in the eye a comfortable 60 % of the time.
  • Stories told in perfect chronological order. Try to get them to tell their story backwards. They can’t do it. Honest people remember stories in the order of emotional prominence. Liars tend to concoct a time-stamped story but they falter when asked to recount it differently.
Thursday, September 16, 2010

Why big companies are drained of inspiration

The short answer: Since they’re coffers are already full, they’re complacent. And complacency is the enemy of inspiration.

In my case, once my “business reserve” (aka checking account) is at a comfortable level, I know I get complacent.

So to stay inspired, I guess I need to be more ambitious with how much money I’m chasing—rather than wait for when the heat is on.

Friday, September 10, 2010

This is a brilliant social media strategy. Not.

follow malls

Because everyone wants to follow and friend a shopping mall. Way to think big, guys.

Wednesday, August 25, 2010

Video games seek imunity from used sales, fail to see the irony

best-games-never-made-6Used video games have been around since the early ’80s. But they weren’t a problem in the eyes of developers until the middle of the decade, at which point game sales weren’t growing as fast as they used to.

Rather than blame the safe creative bets, bloated budgets, and $10 HD surcharge (yes, many games carry an MSRP of $60 these days) for the decline, developers set their sites on used game sales. “When the game’s bought used we get cheated,” echoed one senior official this week, the latest in a long line of whining.

In light of complaints, some game makers are including single use “unlock codes” in factory sealed games, which they have every right to do. Dumb, but legal.

Still, imagine if other tangible goods started stripping features at resale. For example, “Unless you buy this house new, we’ll section off a part of the home behind a cement wall.” Or, “To see the end of this DVD, you’ll need to enter your single use unlock code.” Or, “Power steering won’t work in this car unless purchased new.”

Is that what game-makers are really after? Is that serving the customer and engendering them to your brand? Do video games really expect immunity from the resale of packaged goods, even though that’s the right they transfer to consumers when selling merchandise? Because if so, that’s incredibly backwards. Unrealistic. Hypocritical. Ignorant.

Obviously the industry is still run by insecure nerds.

Friday, August 6, 2010

Worst email reply ever

email facepalmA friend recently (and politely) declined business from someone he once worked with. This someone didn’t take “no” for an answer. Nor did he take unanswered emails. Behold, his latest email:

Dude… what am I missing here ??

I have always assumed entrepreneurs treated each other with respect and responded to each other; especially those that have known each other for a while.

So… um… why are you treating me (a 3 tie INC 500 winner and 5 x successful entrepreneur; arguably more successful than you)… like crap ?

I respected you enough to personally respond… not to have one of my people call; you.

If that is your definition of class.  Please… don’t respond to my email at all.

Persuasion: You’re doing it wrong. Ellipses too. Not to mention unnecessary spacing before question marks. In any case, my buddy did not reply. ZING!

Thursday, July 29, 2010

Strike two: So long 3D movies

500x_3d_graphic

Don’t let the door hit you on the way out (for a second time).

Monday, July 19, 2010

When your celebrity endorser becomes the town bycicle, it’s always best to dump him

tigerwoodspgatour10_coverAfter Tiger Woods took “extramarital affairs” to new lows this year, numerous sponsors canceled their contracts with the once role model, including Gatorade, AT&T, General Motors, Accenture, Tag Heuer, and Gillette. Out of all his major sponsors, only two “stood by” his sleaziness, including Nike and Electronic Arts.

Today, the latter is wishing it hadn’t. (more…)