Tuesday, May 10, 2011

Best product placement ever?

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Samsung sponsored this guy Kenton Cool (awesome name) to summit Mount Everest for a ninth time this month. In exchange, the company had him place the first cell phone call ever from the highest point on Earth, to his wife. What a moment.

Wednesday, April 13, 2011

My favorite hot dog has quite the story

J Dawgs is delish! (check the user reviews)

Thursday, March 31, 2011

Could shoe makers sell more using regular color names?

adidas-goletto-2

See those three stripes? They’re called “diva,” not pink, according to Adidas. And the white you see is “running white,” as opposed to idle white. I know because that’s what the box on my kitchen counter says. (They’re not for me, mind you, but the little soccer player I father.)

Adidas isn’t the first shoe manufacturer to use confusing names. I’ve seen red called “fire” on Nikes and blue called “ice” on Reeboks.

The silliness makes me wonder: Could shoe manufacturers sell more shoes by using color names people understand? Granted, people don’t shop by shoe boxes; they shop by display. But I imagine some prospective buyers have crossed an unsuspecting color and decided to pass on it. I know for a fact that ambiguity always hurts your chances.

That said, is there any proof that unconventional (or idiotic) color naming boosts sales? I doubt it.

Either way, at least Adidas got the hueless color right when describing the above shoes. They call it “black.”

Wednesday, March 30, 2011

Pro tip: Sell your products and services to these guys

cash

They have cash—lots of it.

I’m a big fan of cash. Love the cash.

Tuesday, March 1, 2011

Globalization + latency = boom for localization

whirlclockInsightful article by Wired on bucking offshoring manufacturing in favor of higher yield American manufacturing:

Today, a year since Krywko’s decision to go against the offshoring tide, Sleek Audio has a full-scale manufacturing operation that can be reached via a 15-minute car ride rather than a 24-hour flight. Each earphone costs roughly 50 percent more to produce in Florida than in China. But Krywko is more than happy to pay the premium to know that botched orders and shipping delays won’t ruin his company. And so far, the gambit appears to be paying off: Based on enthusiastic customer response, Sleek Audio is now projecting 2011 to be its most profitable year ever.

Globalization has been great. But thanks to latency, localization is thriving once more. It’s like the best of both worlds now.

Friday, February 18, 2011

Should longterm unemployment affect qualifications?

Economy

This is wrong.

Wednesday, February 16, 2011

How to Sell a Home: Give the Land for Free

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I love entrepreneurial ingenuity.

Tuesday, February 1, 2011

8 alternatives to college

collegeAs the value of higher education continues to decline, these are some great alternatives: Start a business, travel the world, create art, make people laugh, write a book, work for a charity, master a game, master a sport. Splendid!

Tuesday, January 25, 2011

Smart comment on falling home prices

9221842-largeAs seen on Yahoo News: “The most obvious way out of this mess is for bankers and developers to build or convert existing units into affordable studio apartments for the masses… Those kind of units created an on ramp to home ownership in the late 50s and early 60s. Instead, residential insiders are waiting for the country to be forced into some big public jobs initiative in hopes that property values can be propped up to levels that won’t massively threaten equity. They’re waiting for somebody to save them from the market instead of responding to it. Somebody’s got to take initiative. Will it be industry or government?”

Friday, January 21, 2011

You stay classy, Jansport!

jansport return postcard

Jansport sent my wife the above post card, after she returned her nine-year old pack for free warranty repair. Thanks, Jansport! Although I recently purchased a competing brand on a whim, my family will never buy another brand of backpack after this nice gesture. Rock on!