Tuesday, January 31, 2012

How I made a living last year

question markAs an independent contractor, I get asked a lot on how I make a living. The easiest answer is “I work from home.” If that doesn’t satisfy the interviewer, however, I’ll usually say “I’m a writer,” which is only partly true.

In many ways, I’m a jack of all trades. Writing and helping others leverage compelling content is my forte. But I also enjoy critiquing software and games, moonlighting in online advertising, marketing that’s heavy on storytelling, a little eBay, and one-off projects that present a unique but hard-to-screw up challenge.

That said, I never over promise. I’m quick to tell a potential client or existing client “I don’t do that” when asked about other disciplines and send them on their way—mostly because I do crappy work when I’m not passionate about it. That and I refuse to engage in work I don’t like doing, regardless of how well it pays.

(Seriously, doing stuff you don’t enjoy solely for money or status is the epitome of living a lie. I realize some people have no choice in the short-term and often have to take one for the team to make ends me. But EVERYONE has a choice in the long term. It just takes planning, sacrifice, and guts.)

Anways, long story short, here’s how I became a thousandaire last year: (more…)

Thursday, October 6, 2011

Reason no. 629 I love Amazon

“There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.”—Jeff Bezos, founder and CEO of the Seattle-based Amazon.com, now going on seven consecutive years as my favorite website.

Tuesday, September 20, 2011

The secret to life is working to death, experts say

bored_manPROVO, Ut. — Want to get ahead in this world? Work lots of extra hours — even nights and weekends — experts say, and it will all be worth your while.

“It’s easy to forget what’s most important in life,” says Bill Loney, a certified life coach who hasn’t quite made it in life yet. “Family, friends, and social activities that can often inspire and enrich the life of an individual… these are all distractions in getting more work done,” he adds.

Emma Royds, who hasn’t stopped looking at her smartphone every five minutes for three straight years, councils that most people actually die wishing they had spent more time — not less — working. “People never regret working too much,” she says. “My neighbor opted to do adventurous, social, and fitness-related activities with family and friends in his spare time.

“Now 80, he told me recently he really wishes he would have spent more time on TPS cover sheets, obsessively trying to turn his company into the next big thing, and reading email during every waking hour of his life. It’s kind of sad, really.” (more…)

Thursday, June 30, 2011

In business, people buy “why” you are, not “what” you are

Great video, particularly from 2-5 minutes.

Tuesday, May 24, 2011

Why eBay auctions are no longer popular

ebay sniperToday, auctions represent only 31% of all Ebay sales. A decade ago, Ebay was suppose to change the way everything was bought and sold. That didn’t happen. A new article in Wired tells why:

To begin with, the experience of auctions changed over time, generally in ways that made them less appealing to both buyers and sellers. Scot Wingo, CEO of ChannelAdvisor, which consults for ecommerce companies, points to the advent of sniping—the practice of placing winning bids at the last second—as something that has alienated ordinary shoppers…

Bargains, too, have become less common, as the market matured and people on both sides of the transaction became savvier…

Really, though, the biggest factor in the decline of the auction may simply be that the novelty of bidding wore off. “The Internet stopped being a source of wonder and became a place to do certain kinds of business,” Koehn says. “Once that happens, you start to think about things like ‘Does it make sense to spend this much time on an auction when I might not even get the item in the end?’” In econospeak, the hedonic benefits of bidding on eBay diminished.

In my opinion, I think the information age has simply normalized pricing. By that I mean you can save a buck or two on ebay, but you really have to work for it… and wait for it. Why not “buy it now” for a few bucks more elsewhere?

Wednesday, May 18, 2011

Color makes the depression look less depressing

boy-near-cincinnati-ohio-1942-or-1943

More rare color photos of the depression here

Tuesday, May 10, 2011

Best product placement ever?

YouTube Preview Image

Samsung sponsored this guy Kenton Cool (awesome name) to summit Mount Everest for a ninth time this month. In exchange, the company had him place the first cell phone call ever from the highest point on Earth, to his wife. What a moment.

Wednesday, April 13, 2011

My favorite hot dog has quite the story

J Dawgs is delish! (check the user reviews)

Thursday, March 31, 2011

Could shoe makers sell more using regular color names?

adidas-goletto-2

See those three stripes? They’re called “diva,” not pink, according to Adidas. And the white you see is “running white,” as opposed to idle white. I know because that’s what the box on my kitchen counter says. (They’re not for me, mind you, but the little soccer player I father.)

Adidas isn’t the first shoe manufacturer to use confusing names. I’ve seen red called “fire” on Nikes and blue called “ice” on Reeboks.

The silliness makes me wonder: Could shoe manufacturers sell more shoes by using color names people understand? Granted, people don’t shop by shoe boxes; they shop by display. But I imagine some prospective buyers have crossed an unsuspecting color and decided to pass on it. I know for a fact that ambiguity always hurts your chances.

That said, is there any proof that unconventional (or idiotic) color naming boosts sales? I doubt it.

Either way, at least Adidas got the hueless color right when describing the above shoes. They call it “black.”

Wednesday, March 30, 2011

Pro tip: Sell your products and services to these guys

cash

They have cash—lots of it.

I’m a big fan of cash. Love the cash.