A blog can be an excellent tool for building “You Inc.” For those out of the loop, a blog is nothing more than an easily updateable Web site intended to inform or influence. Here are eight things to avoid while blogging to help attract site visitors, garner trust, heighten exposure and increase revenues. (more…)

In an article entitled “Do Newspapers Have a Future,” author Michael Kinsley at TIME magazine had this to say: “Meanwhile, there is the blog terror: people are getting their understanding of the world from random lunatics riffing in their underwear, rather than professional journalists with standards and passports.”

He’s got a point. However, he also exposes the overall threatened view of traditional media towards bloggers, and rightfully so. (more…)

I don’t like moderating comment criticism on blogs. Granted, moderation is good for some large organizations or companies that need to be especially careful with what’s posted on their site, but for independent publishers, I like the added democracy of an open comment system. And for the most part, blog readers have come to appreciate that comments do not express the views of the posting site or its author.

Moderation, either before-the-fact or after-the-fact gives the independent publisher the power to masque criticism, ideas, thoughts, new views, differing opinions, open-mindedness, vulgarity, and hate speech. I’m not sure I want that power, though I do use it in the case of the last two. I have let a little hate speech slide but don’t really like to. I prefer after-the-fact moderation (once a comment is already posted) because it’s easier for me to let comments “stick” if they aren’t too racy. The extreme one’s (through rare on Smooth Harold) get thrown out once I spot them in my email inbox.

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Okay, this might be somewhat of a dated topic, but should biased, opinionated web loggers enjoy the same protection as so called “non-biased, but they really are biased” journalists? Apple Computer seems to think not in wake of their recent litigation against bloggers who got the computer company ruffled when they took the steam out of their new ipods and imacs.

Let me know your thoughts on this one… Do bloggers deserved to be treated as new amateur journalists of the new era? As for me, it is yet to be determined. (Sara, this goes for you too!)

“PFG – pretty freakin good”

Here we go…