ESPN this week interviewed Jonathan Goldstein, the man behind The Most Interesting Man in the World. My favorite quote:

“It’s every guy’s fantasy to be like him — including mine,” he said. “I hope our viewers can get a chuckle, but also get good advice. Be interesting, don’t be boring.”

Awesome advice.

Just like the last one. See also: Hilarious Starburst commercial

After Tiger Woods took “extramarital affairs” to new lows this year, numerous sponsors canceled their contracts with the once role model, including Gatorade, AT&T, General Motors, Accenture, Tag Heuer, and Gillette. Out of all his major sponsors, only two “stood by” his sleaziness, including Nike and Electronic Arts.

Today, the latter is wishing it hadn’t. (more…)

Pretty competent parody of the Old Spice phenom ads. (Thanks, Mark)

Doesn’t get any better than this. :)

Appropriately making its debut during halftime of the USA-England World Cup game last Saturday, I love this commercial. Freedom aside, I also love all three American muscle car reboots: Challenger, Mustang, and Camaro very much included. Would probably buy the Mustang though.

In case you didn’t know, I don’t like Wall Street. It’s not that I think the stock exchange is wrong, but I don’t like how its description went from being “speculation” to “investment” in the last 50 years. And I don’t like how it’s primarily sold to the uninformed public.

If you watch TV, chances are you’ve seen numerous investment commercials for Prudential, ING, Pacific Life, Merill Lynch, Charles Swab and countless others. What you might not have seen is the fine print during all this commercials: “Investment products may lose value” and “Investments involve risk.”

This of course is neatly tucked away at the bottom of the screen while some voice over promises an increase in wealth, a secure future, and guaranteed retirement. It’s yet another reminder that what these people are really selling is speculation.

In other words, know your stuff before playing the game, or stick to what you know if you want to protect and grow your principle.

Microsoft thinks so. And they’re newest commercial says so: “I can’t pick a restaurant in all these links,” an indecisive women using Google replies, when asked “What’s taking you so long?”

I can’t speak for everyone, but I’ve never felt overwhelmed by Google results. It’s not information overload if I find what I’m looking forward on the first results page, second at most. It’s almost as if Microsoft is confusing relevance with lack of choice.

I’m all for keeping Google on their toes through competition, but build a better mousetrap if you want to compete.

Although I think BMWs handle better, this Audi commercial entitled “Breaking the spell” is brilliant from a branding perspective. Love it. The black cars are pretty hot too.

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”—William Bernbach, famed American copywriter

In sum, to be interesting you have to say things in ways other people don’t—but can still relate to. To be heard, you have to say interesting things as often and in as many places as possible. To be understood, you have to communicate clearly. And to tell the truth, you have to tell the truth, which can be found in everything. For example, Satan is undeniably “the most evil man in the world,” so if you are ever hired by the devil to sell more immorality, brand him as such in a creatively loud way and you’re gold.