Microsoft thinks so. And they’re newest commercial says so: “I can’t pick a restaurant in all these links,” an indecisive women using Google replies, when asked “What’s taking you so long?”

I can’t speak for everyone, but I’ve never felt overwhelmed by Google results. It’s not information overload if I find what I’m looking forward on the first results page, second at most. It’s almost as if Microsoft is confusing relevance with lack of choice.

I’m all for keeping Google on their toes through competition, but build a better mousetrap if you want to compete.

Although I think BMWs handle better, this Audi commercial entitled “Breaking the spell” is brilliant from a branding perspective. Love it. The black cars are pretty hot too.

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”—William Bernbach, famed American copywriter

In sum, to be interesting you have to say things in ways other people don’t—but can still relate to. To be heard, you have to say interesting things as often and in as many places as possible. To be understood, you have to communicate clearly. And to tell the truth, you have to tell the truth, which can be found in everything. For example, Satan is undeniably “the most evil man in the world,” so if you are ever hired by the devil to sell more immorality, brand him as such in a creatively loud way and you’re gold.

I’m a teetotaler. But I can’t stop laughing at The Most Interesting Man in the World, the fictional celebrity endorser for Dos Equis beer (similar to Chuck Norris Facts). As usual, the new ad spots are proof positive that beer advertisers are the funniest in the world.

But I digress. I’m not here to talk about beer ads. I’m here to name the most interesting facts about The Most Interesting Man in the World. They are as follows, according to reputable researchers, top scholars, and his contemporaries: (more…)

In an effort to grow a handful of consumer websites that I publish,  I’m seeking the help of a business manager (independent or otherwise) to hawk ad inventory for me. The biggest property, pictured above, generates 85,000 unique visitors per month and reaches 13,000 RSS subscribers. I also have a handful of other properties I’d like to monetize. If you or someone you know might be able to help, please email blake@griffio.com so we can chew the fat. Thanks! Now back to regularly scheduled programming.

At the very least, the team responsible for making the hideous new logo look like a Pepsi-fied version of Strong Sad. Why didn’t the company just refresh their packaging without the logo change? The new cans, and even the “Pepsi” logotype, look slick — I’ll give them that — but they would’ve looked much better with the original, classic logo. Here’s a mock-up I made to prove the point. But what do I care: Coke tastes way better, no?

See also: YouTube: The rebranding of Pepsi

And by better I mean more convincingly, funnier, and with more style — whether that definition is accurate or not is up for debate.

DISCLOSURE: I operate both Windows XP and Mac OSX machines.

Haven’t been a fan of LL since the “Mama Said Knock You Out” days, but this is hilariously clever advertising. Nice!

The above ad is better than the Seinfeld mashup, but it doesn’t make using a PC feel any cooler. Plus, the soft response to Apple’s “I’m a Mac” ads only make me think of Apple, not Microsoft. Sorry, but again, this is fail.

Behold, this is what Redmond is using to combat the effective and clever “I’m a Mac” ads. It’s bland, forgettable, and awkward — outside of the Spanish subtitles and quick shower scene.

I really like Seinfeld, and I’m a Windows XP user, but this is more Bee Movie and Office Paperclip style than anything else. Too bad.