Comments on: Pepsi should fire their creative agency. Here’s proof.

By: Rand

Rand — Wed, 17 Feb 2010 06:16:30 +0000

When I give presentations on the power of trademarks, I always use the old Pepsi logo (mixed with a number of other famous logos. Every time someone makes a comment about the new Pepsi blob logo. Not only should the can their creative agency, the should can whoever in the company eventually signed off on it.

By: BillyO

BillyO — Sun, 31 Jan 2010 03:38:22 +0000

That new logo reminds me of one that I remember seeing when I was much, much younger. I think the colors were different then, green an brown or maybe just different shades of green. But the design itself looks like one I remember either belonging to the “Campfire Girls” or the “Girl Scouts”. It just seems to me that one of them was using a logo almost exactly like that.

Maybe logos have gone the way of Hollywood movies? If the first one is successful there are half a dozen knock-offs within 6 months.

By: C.salinas

C.salinas — Sun, 11 Oct 2009 02:29:55 +0000

I got an idea how about if we replace the one from the Diet pepsi logo so it will look slimmer than the fat one same with pepsi Max.

By: D

Sat, 12 Sep 2009 21:33:05 +0000

Pepsi is and always will be the best.

By: Deb

Deb — Sat, 12 Sep 2009 21:30:44 +0000

You are wrong. pepsi is better.

By: David

David — Tue, 03 Mar 2009 16:40:55 +0000

It looks like the logo of a cheap hotel in Puerto Vallarta. Welcome to the Palmas Paraiso!!!

By: Nick

Nick — Mon, 23 Feb 2009 17:13:30 +0000

Tropicana is also having rebranding pains. So much so, in fact, that they're dropping their new branding. I'm counting that as more evidence that a recession is the worst time possible to rebrand. (Note: you should be focusing on lowering costs. If you can cut costs and raise profits ... you'll hit a gold mine.)

By: Perry Clegg

Perry Clegg — Wed, 18 Feb 2009 02:19:41 +0000

Blake,
No doubt I like the old logo better. The new logo looks like Pepsi inserted a warped mirror image of the Nike swoosh. The swoosh and similar symbols have become increasingly popular as part of company and product logos over the past number of years. I suppose the swoosh often gives an appearance of sportiness, but Pepsi failed in that regard. As to Coke vs. Pepsi, I have my moments for each. I love Coke Zero (the commercials about Coke Zero suing Coke for taste infringement are hilarious), but lately I find myself reverting to Pepsi despite the bad branding.
-Perry C.

By: Derek B.

Derek B. — Fri, 13 Feb 2009 21:15:06 +0000

Ten points for the Homestar reference. Even flat Coca-Cola is better than Pepsi.

By: David

David — Fri, 13 Feb 2009 16:42:03 +0000

Did you see this over at Rosscott’s site?
http://www.notquitewrong.com/rosscottinc/2009/02/12/new-pepsi-logo/