Good "tools" guarantee success?

Friday, September 29, 2006

I just got done reading Fast Company and spotted a new Microsoft ad pitching the company’s software. It said this: “When you give your people the right tools, success is inevitable.”

Now I understand this is fluffy marketing but just because someone has tools, even good tools, doesn’t mean success is certain. The ad is a prime example of “sound good” statements that don’t mean anything. While tools are a big part of a craftsman’s output, they in no way guarantee successful results.

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Smooth Harold is a collection of thoughts by Blake Snow -- a video game critic and recovering web consultant living in beautiful Orem, Utah. The site covers a variety of topics including culture, entertainment, business, technology, journalism, sports, parenthood, and politics — kind of like a blogging General Store. Blake is married to a loving wife named Lindsey and is the father of two girls, Sadie and Madison. He can be reached by email.
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