videogames

Thursday, June 19, 2008

Did you hear that? Audio branding in video games

Next-Gen.biz — If you’ve never played Xbox 360, you probably missed it.

During the final action sequence of Transformers (2007), at precisely two hours, two minutes, and 25 seconds in, gamers are treated to a recognizable image and sound: a newly purchased Xbox 360 with its accompanying audio logo.

The brief product placement lasts no longer than 1½ seconds, as the popular console transforms on-screen into a hostile robot, after its owner becomes entangled with evil forces, while innocently shopping the streets of Las Vegas.

“I think a lot of Xbox fans got a kick out of it,” says Eli Friedman, director of Xbox Global Brand Marketing. “When we learned Transformers was being made into a movie, we jumped at the opportunity to work with Paramount Pictures since much of our core audience also happens to be Transformers fans.”

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Wednesday, March 19, 2008

The Excessive Use of Subtitling in Videogames

img5.jpgA closer look at the rise of lengthy videogame names by Blake Snow.

In the second week of November 2007, publishers released an unprecedented number of multiplatform videogames at the height of holiday shopping. Interestingly, more than half of the listed games employed subtitles in their titling, via the use of colons. This represents a far cry from the use of subtitles 10 years ago, which stood at just 30 percent of games.

Continue reading… [Crispy Gamer]

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