Microsoft

Thursday, September 18, 2008

Microsoft’s “I’m a PC” ads underwhelm

The above ad is better than the Seinfeld mashup, but it doesn’t make using a PC feel any cooler. Plus, the soft response to Apple’s “I’m a Mac” ads only make me think of Apple, not Microsoft. Sorry, but again, this is fail.

Tuesday, September 9, 2008

Apple is the new Microsoft (they’re just a lot cooler)

img1.jpgNewsweek has the story:

Apple is looking like what Microsoft was 10 years ago—a Bigfoot that squeezes smaller competitors. A former lieutenant of Steve Jobs’s once told me something surprising about his ex-boss. “Steve is a monopolist at heart,” he said. “He’s just like Bill Gates. He just hasn’t been as successful.”

Gone are the days where Apple was the hip underdog. Now they’re becoming the cool monopoly, and I’m fine with it so long as their products stay fresh and the prices remain competive.

Thursday, April 10, 2008

Microsoft Encarta sorta downplays Nintendo Wii success

howwiiwon.jpgThe paltry entry on video games from the Microsoft-owned encyclopedia currently has only one sentence regarding Wii’s popularity: “The introduction of Wii made Nintendo once again a major player in the video game industry.”

That’s accurate. And I wouldn’t expect up to date specifics — this isn’t Wikipedia, after all. But the language seems to deemphasize reality upon further reading from the same paragraph which quickly shifts gears:

(more…)

Friday, March 28, 2008

Microsoft brand in sharp decline

IDG News (whom I freelance for) reports: “Microsoft’s brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand.”

I enjoy seeing fat business cows get a proper market cleansing.

(more…)