features

The AP reports: “Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan. The site, Midtownlunch.com, is just a year and a half old and gets only about 2,000 readers daily…”

Without soliciting ad space, I averaged $575/month ($19/day) in 2007 across my two blogs (the other being Infendo). They garner a combined 3,000 daily readers. (Casual time spent keeps me operating at a loss, however.) Note: I don’t use Google AdSense because Tribal Fusion and Value Click pay better in my experience.

By my calculations, then, I make lunch money fit for two. Not rich, but then again, I didn’t start blogging to make money (believe it or not) — I started blogging because I’m opinionated and like writing.

When you consider the incidental networking opportunities created by daily blogging, however (read: people who find or read your blog and offer high-paying gigs), I am a rich man. Not TechCrunch rich. But new rich at the least.

I shutter to think were I’d be today without blogging — personally, professionally, and financially.

Headline and image courtesy the Associated Press

Steven Smith, my whiz-kid of a brother-in-law, believes Circuit City, Best Buy, and other electronics retailers may be purposefully degrading the signal of low-end HDTVs in an effort to maximize the sale of more expensive HDTVs. Although unconfirmed, he may be right.

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Publicly professing your gratitude once a year makes up for an otherwise selfish individual, right? Whatever the case, here are 10 things I’m thankful for in 2007, a day before Thanksgiving — some genuine, others with tongue in cheek. (more…)

The toy compact disc you see pictured above is not compatible with PS3 hardware — in fact, the little booger is twice as thick as standard CDs.

But the irregular gauge nor warranty endangerment would keep my little Sadie from trying to play “I’m a Little Tea Pot” on the ill suited $500 machine this past Monday. Amazingly, the PS3 took the disc, but wouldn’t give it back — the Blu-ray drive was in duress.

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Lindsey and I are anxiously awaiting the pending arrival of our second child next month, a girl that will don the ever-popular name of Madison (Maddie for short). Despite my being a newbie dad, I’ve learned a few tricks in keeping a pregnant wife happy.

Here are five suggestions for doing just that.

1. This first one should be obvious, but just in case: Never tell a pregnant women she’s fat. She knows this. Also, her feet (and maybe even her legs) will inevitably swell with water due to the added weight of a baby. Don’t be a retard; avoid this one at all costs. (more…)

The wife and I were talking over the weekend about our corporal markings and how we got them. Breathtaking conversation, I know. But we both thought it was interesting how a scar is really just a physical story from your past.

With that, here are the stories behind my engraved blemishes in the order I received them. Some dates are educated guesses of course. Not that you asked, but I thought I would document them none-the-less: (more…)

Viral marketing goes by several different names — buzz marketing, disruptive marketing, guerilla marketing, annuity effect, long tail, media leverage and even word-of-mouth marketing. But adding the word “marketing” to viral or any of the aforementioned names is a bit of a misnomer as the act of marketing typically describes a direct and conscious act on the part of companies to pitch their products to consumers. Viral marketing is anything but conscious. It is indirect marketing managed by consumers and consumers alone.

By definition, viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message, usually — though not exclusively — online. Like a literal virus, the product message gets passed along from one user to the next and is easily shared in rapid fashion. Hotmail’s mandatory “Get your private, free e-mail at Hotmail.com” message on every outgoing e-mail is widely accredited as the first viral marketing campaign. Its strategy included:

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What makes something the worst job ever? In my eyes, it’s a lack of excitement. The worst jobs in the world are boring. Yeah, Discovery’s Dirtiest Jobs Ever are pretty bad, but I’d like to think I’d pick one of those any day over boring work. Excitement = Happiness.

Before I describe the worst job I’ve ever had, let’s run down my list of employers and/or clients in chronological order: Chick-fil-A (first job), IBM (PC specialist), Lucent Technologies, Youth Soccer Coach (paid, baby!), Cingular Wireless (retail clerk), BYU Performing Arts (male secretary), BYU web developer, Griffio (my company, still male secretary), Combat Films (freelancer), Weblogs Inc (blogger), Provo Labs (incubator curator), Next-Generation (writer), GamePro (writer), and GigaOM (reporter/blogger). A large number of the latter gigs have been managed concurrently and are/were part-time.

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I’m 27. Married. And I have one little girl with one more (girl/boy) on the way due this October. I’ve been self-employed for over three years, I work from home, and I believe in God. Here are 10 things that scare/worry me at this point in my life: (more…)

One of the things the new Griffio website is lacking, outside of the all important content that is coming soon, is footer paragraphs. Footer paragraphs are a great way to increase your website’s usability, user goals, and traffic via SEO juice. Take this one for example that I use on a fan site I publish:

“Infendo is a gaming blog for gamers passionate about all things Nintendo. The site covers news, tips, cheats, rumors, speculation, reviews, culture, Wii, DS, GameCube, Game Boy Advance and a whole bunch more several times daily. Subscribe to our RSS feed, listen to Infendo Radio — the number one Nintendo podcast on the internet — or send us a tip! Infendo. Always informed.”

As you can see, the footer copy serves as a site summary and a call to action featured at the bottom of every page on the site. It’s keyword rich, it makes sense to humans, and encourages them to further interact with the site in a way we desire. Will your site see an explosion of traffic after implementing such an idea? Probably not. But it’s better than the alternative as analytics prove. White space and a bland copyright statement in your footer is a waste of space despite their clean looks. People like suggestions when reaching the end of content. Make sure you give it to them with well written, key word rich, and action-encouraging footer paragraphs. I promise you’ll see results, however small.

[Thanks, Nicholas]