business

Microsoft released Halo 3 for Xbox 360 today. The game will sell millions, it’s already getting very good reviews, and Microsoft hopes (and needs) the game to be the biggest entertainment launch in history to reverse ongoing losses in its Xbox division.

“With nary a pirate, a spider or a wand in sight, day-one sales of [Halo 3] are expected to shatter entertainment sales records and top the biggest entertainment launches of all time,” Microsoft said in a statement. The current holder of that record is Sony’s Spider Man 3.

Over the weekend, Microsoft sent out what game journo Dean Takahashi called “propaganda: an $800 bribe (shown above) to convince the gaming press that Halo 3 is the biggest event of the year.” Takahashi says he’ll send the free loot back to Microsoft in an effort to tame the hype.

I could be wrong, but assuming Takahashi’s calculations are correct, the swag bag could be one of the most exorbitant press kits ever released. But will it serve its purpose in convincing the world by way of glowing coverage that Halo 3 is a mass media event that transcends rank and file video game enthusiasts like myself?

I’m not so sure.

Halo 3 needs to be more than a great game to achieve its commercial objectives. It needs to boost and maintain solid Xbox 360 sales which have slowed in a post-Wii world. It needs to offset the $10 million plus in marketing costs that Microsoft has so far shelled out. It needs to appeal to a lot more people than it has in the past even though the third installment is largely the same game.

But it will need more than an auspicious swag bag to accomplish all that, and I don’t think any game, regardless of who makes it, is that good.

Take it away, Mr. Jobs:

“We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week… We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.”

Nice form. (Thanks, Nic!)

If someone told me in 1984 that you could successfully sell dolls to little boys for more than five consecutive years, I would have laughed at them. But that’s precisely what Hasbro (makers of Transfomers) and Playskool (makers of Playdough) did from 1985 into the early 90’s.

Granted, My Buddy wasn’t a smash or sustainable hit, but it clearly was profitable, albeit for a while. The lesson? Don’t let anyone tell you what you can and can’t take to market. I realize this idea encourages a lot of junk product being released, but in business, the best marketing wins, not necessarily the best product.

So the next time someone is drilling you on your marketing plan, just remember the doll intended for boys that had a run of success in the 80s. Remember My Buddy.

Despite its recent troubles, General Motors is the luckiest company in the world over the next few weeks according to Jalopnik. The car-loving blog — while heavily praising the movie’s entertainment value– says the highly-anticipated Transformers movie is basically a 144-minute commercial for GM. From the article:

“What makes this arrangement so amazing is that GM didn’t pay Paramount a single dime to get it done. That’s right — not a single penny changed hands between the big n’ beefy automaker and the big n’ beefy studio. Sure, GM provided some in-kind contributions of concept vehicles and the like, and of course they’ve got their own marketing budget running their own marketing campaign — but unlike other automakers, they didn’t drop a single pence into Paramount’s pocket for the privilege of having themselves featured in a movie [aimed at the coveted 15-35 male demographic, you know, the ones that buy a lot of cars] about cars that change into robots.”

Lucky…

NOTE: Transformers looks incredible! At first I thought the movie and its premise seemed too lame for the big screen, not to mention juvenile and over the top. But after seeing (and hearing) the amazing CG, cinematics, and deep sound, I cannot wait to see this film. “Autobots, transform. And roll out!” (spoiler-free review here)

As a professional blogger for nearly two years now, I’ve seen tens of thousands of comments aimed at me. Most of them are favorable, a lot of them are entertaining, some of them are negative, and a handful of them are just nasty. It comes with the territory when you publish your opinions, passions, and stories freely to the web.

But nasty commenters have a bright side. They help motivate me to work harder and make it so my output has to do the convincing. They give me thick skin and chutzpah to take risks as both a writer and businessman.

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In case you’ve forgotten, the US economy is ginormous. Strange Maps tells why:

Although the economies of countries like China and India are growing at an incredible rate, the US remains the nation with the highest GDP in the world – and by far: US GDP is projected to be $13.22 trillion (or $13,220 billion) in 2007, according to this source. That’s almost as much as the economies of the next four (Japan, Germany, China, UK) combined.

For even more context, click on the above US state map renamed for countries with similar economy sizes. Amazing…

Hat tip, USA.

Viral marketing goes by several different names — buzz marketing, disruptive marketing, guerilla marketing, annuity effect, long tail, media leverage and even word-of-mouth marketing. But adding the word “marketing” to viral or any of the aforementioned names is a bit of a misnomer as the act of marketing typically describes a direct and conscious act on the part of companies to pitch their products to consumers. Viral marketing is anything but conscious. It is indirect marketing managed by consumers and consumers alone.

By definition, viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing message, usually — though not exclusively — online. Like a literal virus, the product message gets passed along from one user to the next and is easily shared in rapid fashion. Hotmail’s mandatory “Get your private, free e-mail at Hotmail.com” message on every outgoing e-mail is widely accredited as the first viral marketing campaign. Its strategy included:

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Wow. Just wow. The 4-Hour Work Week is the most influential book I’ve read in years. Author Timothy Ferris, though a self-proclaimed extremist, dishes on slowing down your life, getting out of the rat race, outsourcing menial tasks, ditching your RSS feeds, batch processing email instead of checking it every 15 minutes (if not more), reducing unnecessary information consumption in favor of productivity and real learning, how effectiveness trumps efficiency, and how the idea of “retirement” is grossly flawed. In short as the book description tells, “Escape the 9-5, Live Anywhere, and Join the New Rich.”

Ferriss defines the new rich as those who favor mobility, experience, and service in favor of materialism. He counsels in great detail how to setup an automated online company for newbies (easier said than done, though possible) and how to focus your daily work efforts without letting fluff work get in the way. Best of all, Ferriss delivers it all in a very grounded, balanced, and hilarious way despite what his sensational title and clever tagline suggest. Overall, the book is unthinkably smart and of value to any person over the age of 18. I resolve from here on out to work smarter while striving to do what I love further still. That and more world travel, of course. :)

On that note, I’m planning my attempt to ditch the Internet for an entire year. I don’t have all the kinks figured out, and twice weekly email use will have to stay, but I will triumph within the next five years. Just you watch.

Those who know me well know I like video games. I don’t get to play them as much as I’d like to, but I do have the opportunity to write about them as a freelancer. So why is video game dialogue so cheesy? Why do I get embarrassed sometimes when my wife comes in the room only to find me suffering garbage line reading and poor scripts to get to the action? This is something of a pet-peeve for me as a hobbyist and something I recently wrote a feature on. From the article:

“The once fledgling video game industry with its minuscule budgets forced early game makers to wear several different hats, including storytelling ones even if they didn’t have prior experience. “When video games began, particularly on the PC, they were made by one, two, and three-person teams,” says Newsweek’s N’Gai Croal, a vocal proponent against amateur game dialogue. “Very few of these people had professional writing experience.”

As gaming grew to more than $14 billion a year, its storytelling failed to grow up with it. You can read the full article on Next-Generation.

See 10 cons of the Web 2.0 movement. My favorite one: “Spelling and grammr (beta) have gone to hell in a handbasket. I’m in ur domainz, droppin’ ur vowelz.”

I’m guilty (during one fleeting moment in time). Are you?