advertising

Brilliant! A picture truly is worth 1000 words. Via Ads of the World. Bonus: Go check out these three crazy ads from years’ past. Blowing smoke in a girl’s face used to be a turn on…? It did in advertising.

6 Pins has some nice examples of guerilla marketing up today. I especially like the above. Regarding the topic of Guerrilla Marketing, here a five reasons I didn’t include it on my upcoming Connect article about Viral Marketing:

1. Guerrilla Marketing has more to do with promotional advertising than strategic marketing, although Guerrilla tactics are strategic in and of themselves.
2. Guerrilla Marketing doesn’t spread itself as easily as other viral campaigns outside of word-of-mouth
3. Guerrilla Marketing tends to be more direct than viral marketing (though not always)
4. Guerrilla Marketing is most effective in local and/or regional markets as opposed to the global reach of viral marketing
5. At its core, Guerrilla Marketing campaigns are nothing more than rogue, very creative, advertisements for a fleeting memory, though enough to generate short-term buzz and curiosity

That said, I really appreciate the creativity of most Guerrilla campaigns. United’s Ted Launch was one of the best examples of Guerrilla Marketing I’ve read about.

…Though I’m not sure how effective of an ad it is. Click for the full hi-res spot. Sony’s agency gets bonus points for the soundtrack.

[via email; Thanks, Robert]

Not the most creative ad-parodies, but still funny… assuming you know your Linux history. Sadly, not many people do, so not many people will get the new Novell ads. The second one is the best.

Juicing the Orange by Pat Fallon/Fred Sen of Fallon Worldwide. Not only has Fallon developed some of the most memorable ad campaigns in recent memory, these ad ninjas know how to leverage creativity to the fullest. And by that I mean driving trackable revenue. This book has heavily inspired my thoughts on creativity, messaging, and how to position my company before my competition does it for me. Highly recommended for any business professional. Black turtleneck optional.

Click for enlarged image. As featured in the March 2007 issue of Connect Magazine (a local trade magazine). Now let’s see if I wasted my money… Whatd’ya think?

I realize this commercial is over a year old, but it still cracks me up. And you gotta watch it a second time for the full klepto goodness. But on an advertising ROI basis, I’m not sure if the ad increases Starburst’s bottom-line. It may only be memorable via its wittiness rather than its ability of creating an emotional impulse to buy more Starbursts. Regardless, it’s good stuff.