The below article is a quick and easy read into 2-step marketing (the idea that you give something freely to your target buyer, then follow up with them). The premise is that you let potential clients build trust with you prior to you’re asking them for the sale. Offer them something of value. If they like it, they’ll be more inclined to hear your pitch.
Smooth Harold is penned by Blake Snow, a freelance writer and new media expert living the good life with a wife and three kids. The site covers what he does for a living, what it's like to be a father, what he thinks about his surroundings, and what he does to entertain himself when not talking in the third person. He can be reached by email.
How can I help you? No really, is there something specific I can assist you in? Ask me anything self-employed, writing, design, or life related, and I'll gratuitously reply (usually same day) or put you in contact with someone who can. The Smooth Harold Helpdesk is at your service!
Over the years, I've benefited both personally and professionally from kind and intelligent individuals over lunch. Yes, good people still exist. So if you're ever in the greater Salt Lake area (all are welcome) and want to grab a friendly bite, don't hesitate to ask.